Web-Epics Video marketing

I’m sure you have noticed just as much as I have the increasing number of web sites that are now making use of video.
In an effort to try and find some stats to back my perceptions up, I came across these figures a few weeks ago when researching a presentation I was making for Business Link

Okay, they are all USA figures - why do they always seem to have more research available than the UK? - but I think they give a fair indication of the scale of the national, international and global apetite for video on the web and how it is growing.

Anyway, here come the numbers - watch out they are BIG!

By the way the figures come from comSCORE Video Metrix

1. 1. The total number of videos streamed in the USA during September 2007 was 9.2 billion!
2. 2. The number of people in the USA who viewed a video online in September 2007 was 136,000,000!
3. 3. 74,8% of ALL USA web users watched a video online during September 2007!

Big enough?

Have you ever been in that position where you need to know what particular font a client uses in their logo and communications?

It often happens for us when creating titles and captions and we need them to be consistent with the client’s website where the video is going to be shown. Very often the client doesn’t know and you need a quick answer. Jonathan Schofield of Watershed Creative (Designer of this site) drew my attention a while back to WhatTheFont. This clever little tool allows you to upload an image of the logo or type style either from your local computer or to point to an image url on a website and gives you a listing of the fonts it is likely to be. Very simple, quick and normally gets you pretty close to the actual font. Here is an example of whatthefont returned when I uploaded the logo of The Wow Company who we shot some video testimonials for yesterday.

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