What the Font!
Have you ever been in that position where you need to know what particular font a client uses in their logo and communications?
It often happens for us when creating titles and captions and we need them to be consistent with the client’s website where the video is going to be shown. Very often the client doesn’t know and you need a quick answer. Jonathan Schofield of Watershed Creative (Designer of this site) drew my attention a while back to WhatTheFont. This clever little tool allows you to upload an image of the logo or type style either from your local computer or to point to an image url on a website and gives you a listing of the fonts it is likely to be. Very simple, quick and normally gets you pretty close to the actual font. Here is an example of whatthefont returned when I uploaded the logo of The Wow Company who we shot some video testimonials for yesterday.
March 18th, 2008 at 2:18 pm
Glad you found it useful, Martin. It works very well most of the time, but the key to getting the best out of it is to make sure that letters are well separated. One glitch I’ve yet to find a way round is that it has a tendency to see a lower case ‘i’ as two separate items: a dot and a vertical stroke without a dot.