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Just how big is online video?

I’m sure you have noticed just as much as I have the increasing number of web sites that are now making use of video.
In an effort to try and find some stats to back my perceptions up, I came across these figures a few weeks ago when researching a presentation I was making for Business Link

Okay, they are all USA figures – why do they always seem to have more research available than the UK? – but I think they give a fair indication of the scale of the national, international and global apetite for video on the web and how it is growing.

Anyway, here come the numbers – watch out they are BIG!

By the way the figures come from comSCORE Video Metrix

  1. 1. The total number of videos streamed in the USA during September 2007 was 9.2 billion!
  2. 2. The number of people in the USA who viewed a video online in September 2007 was 136,000,000!
  3. 3. 74,8% of ALL USA web users watched a video online during September 2007!

Big enough?

One Response to “Just how big is online video?”

  1. 2.5% of UK searches lead to a visit to a video site | Web Epics - UK Says:

    [...] am constantly coming across US figures and all too rarely UK statistics. So it’s good to get confirmation from Hitwise that online [...]

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