Web-Epics Video marketing

I was pointed to Howcast.com today. I find it fascinating how people are finding different business models for on-line video, but particularly in this area, where the subject matter can be just about anything at all. As they say on their homepage “Howcast shows you fun, informative how-to videos and guides” Video Jug paved the way here with their “Life explained on Film” website.

What I want to know is do people really go to these sites for genuine advice or is it just an entertaining distraction; a kind of more defined YouTube? And why would a producer produce a ‘How to’ video and upload it to one of these sites rather than a generic UGC site? Howcast does offer the princely sum of $50 to Directors making programmes on their behalf. Budding Spielberg’s would have to make a lot of programmes to get into a higher tax bracket going down that route!

I know I rattle on about video testimonials and how powerful they are, how effective it is to have your clients selling you 24/7 and so on, but I found myself the other side of the camera recently! Our ‘virtual’ Business Development Manager Bryan McCrae of Cognitive Sales put me on the spot and asked me to film a video testimonial for his skills. Here is the result.

Knowing Bryan, there is no doubt he will be measuring the effect on his traffic, lead generation and conversions so I will post the results here in due course when he lets me have some numbers.

Thanks Bryan, but I think I’ll try and stay behind the camera in future.

Received a great written testimonial today from our very valued client Peter Czapp of the Wow Company for whom we recently completed filming a set of video testimonials. (Peter has agreed to commit this to video when the opportunity presents itself!)

I just wanted to write to you to say thank you very much for completing our video testimonial project for us. It has been an absolute pleasure to work with you and we are delighted with the end result.

I also wanted to thank you for your professionalism throughout the whole project – it could not have run more smoothly and it is great to be involved in a project that is completed on time and on budget. I was really impressed with the speed that you got the completed videos back to us and your prompt response to the edits we required meant we had the videos up on our website really quickly.

I would wholeheartedly recommend Web Epics to anyone thinking about using video to convey a message about their company. Martin and the team really do a fantastic job and the results speak for themselves.

Kind regards,
Peter

Thank you Peter!
You can see the videos embedded in The Wow Company website here

Congratulations Life Magazines!

An amazing local business event took place on Friday evening at Petersfield Festival Hall, for which Web-Epics sponsored the video coverage. Under the banner of the Life in Petersfield Magazine, which itself is only 18 months old, my good friends Nick Keith and Gareth Gammon, both directors of Life Magazines pulled off an excellent first event. Cat Jarman did a lot of the behind the scenes hard work and pulled together a large team of supporting individuals and organisations. It was a huge achievement to persuade some 250 people to attend this first event and they have set a precedent for a significant local business and community annual event for many years to come.

Watch this space for news of the video of the event (when we have time to edit it all!). Thanks for involving us Life Magazines… it was a privilege.

Please tell me it is an April Fool!