The ‘how to’ video phenomenon
I was pointed to Howcast.com today. I find it fascinating how people are finding different business models for on-line video, but particularly in this area, where the subject matter can be just about anything at all. As they say on their homepage “Howcast shows you fun, informative how-to videos and guides” Video Jug paved the way here with their “Life explained on Film” website.
What I want to know is do people really go to these sites for genuine advice or is it just an entertaining distraction; a kind of more defined YouTube? And why would a producer produce a ‘How to’ video and upload it to one of these sites rather than a generic UGC site? Howcast does offer the princely sum of $50 to Directors making programmes on their behalf. Budding Spielberg’s would have to make a lot of programmes to get into a higher tax bracket going down that route!
April 24th, 2008 at 12:14 pm
[...] Web Epics - UK wrote an interesting post today on The ‘how to’ video phenomenonHere’s a quick excerptWhat I want to know is do people really go to these sites for genuine advice or is it just an entertaining distraction; a kind of more defined YouTube?… [...]
May 28th, 2008 at 9:13 am
[...] have a belly flop competition‘ - useful stuff eh?! Oh - and Martin Shepherdly of WebEpics has something to say about ‘how to’ sites on his video marketing blog [...]