Web-Epics Video marketing

At last some UK online video stats!

I am constantly coming across US figures and all too rarely UK statistics. So it’s good to get confirmation from Hitwise that online video growth is every bit as healthy over this side of the Atlantic.

The headline figure is that UK Internet traffic to online video websites increased by 178% between February 2007 and 2008.

But perhaps of most interest (and buried towards the end of Robin Goad’s blog) is the fact that “One in every 40 searches in the UK during February 2008 resulted in a visit to a video site”.

Picked this up from Informitv -who provide advice and consultancy on the future of television and video.Apparently immediately before their share price plummeted to $2 a share and while JP Morgan were waiting in the wings gleefully rubbing their hands, Bear Stearns were publishing a report on how “internet video is poised for explosive expansion”. Apparently they are forecasting that 90% of internet users will be watching video online by 2012.

Elsewhere I found another quote from the report saying;

“We believe that video will be at the very heart of the next five years of web evolution.”

So, some comfort for Bear Stearns then… they don’t seem to have got it all wrong.

(Note: No Bear Stearns shareholders were harmed in the writing of this post)

I’m sure you have noticed just as much as I have the increasing number of web sites that are now making use of video.
In an effort to try and find some stats to back my perceptions up, I came across these figures a few weeks ago when researching a presentation I was making for Business Link

Okay, they are all USA figures - why do they always seem to have more research available than the UK? - but I think they give a fair indication of the scale of the national, international and global apetite for video on the web and how it is growing.

Anyway, here come the numbers - watch out they are BIG!

By the way the figures come from comSCORE Video Metrix

1. 1. The total number of videos streamed in the USA during September 2007 was 9.2 billion!
2. 2. The number of people in the USA who viewed a video online in September 2007 was 136,000,000!
3. 3. 74,8% of ALL USA web users watched a video online during September 2007!

Big enough?