Web-Epics Video marketing

Over the past couple of months two events have reminded me that I really must try harder to post to this blog more regularly. It really is very easy to let this kind of activity fall by the wayside when there are things more loudly demanding your attention… not least the need to complete client work and make a crust!

But on two occassions recently, we have attracted business purely and simply through being found ENTIRELY BECAUSE of this blog.

One of the occasions was with our new client DA Systems for whom we are producing a series of product videos for their website. Anyway, a couple of their key people had seen a video we produced for WarrantyWise, liked what they saw and decided they wanted something similar.

Now we all know (I hope by now) that video get’s you noticed and engages people in ways that text and still images can never compete with, but what I hadn’t fully appreciated was that even without us being credited on the video or anywhere on the WarrantyWise site, they were able to ‘Google us out’ as producers of this piece simply because I happened to write a blog about it in November last year!

Similarly, I had a call this week from a potential client who had long admired the video testimonials we produced for Ziptech Services a few years back. His colleague had also remembered seeing a video we had made presented by Quentin Willson (one of the many and may also have been the WarrantyWise one!) Once again through the wonders of search we were tracked down. Without this blog, both opportunities would no doubt have slipped through our fingers.

If you don’t know Quentin, here is some of his work, including it has to be said, a fair smattering of stuff he has done with Web-Epics;

On a more fundamental level this anecdote reminds me of how much easier (and at the same time so much more competitive) the Internet makes marketing a business. One forgets how slow, cumbersome and expensive the whole process was in the 20th century!

Web-Epics have recently completed two promotional videos for our local Chamber of Commerce (Portsmouth and South East Hampshire). The first is “A Member’s Story”. Shot and edited by Paddy Payne, this follows local business owner Sam Farrow of Farrow Creative as she tells a bit of her business history and why she has found her membership invaluable.

The second was filmed at a number of events last year and includes comments from a significant number of members about the benefits they get from their Chamber membership.

Two Web-Epics clients from quite diverse industries have realised the value of adding a movie to their websites and recently ‘gone live’ with Web-Epics video marketing productions.Taking the example of these two companies illustrates the flexibility of video to communicate a product and/or service – sometimes both at once – in a way that can only otherwise be matched by experiencing it at first hand. Take Manchester-based Warranty Wise with their campaign to introduce a used car warranty that is fair to the consumer. They already had Quentin Willson on board helping them develop the product so it made sense to maximise his involvement and his credibility as a motoring journalist who is also widely recognised as a ‘good guy’ on the side of the consumer and have him clearly explain their offer and what sets it apart. In a matter of a minute or two Quentin explains in easily understandable terms something which would traditionally involve paragraph after paragraph of para-legal words and impenetrable phrasesthat few would even bother to read.Watch the video and you know exactly what you are buying.

See the WarrantyWise video here.

At the opposite end of the country and moving from car warranties to ships on the Solent, tall ship charter company Red Sky have included a video on their homepage to show people what they can experience sailing with Red Sky.

Clearly nothing could compare with the reality of climbing the mast of one of these beautiful ships (or simply soaking up the sun on deck sipping a glass of champagne while someone else climbs the mast for that matter), but I think you’ll agree, video is the next best thing to being there!

Watch the Red Sky video on their website.

…is the subject of our new TV production that goes out this Friday evening at 21.00 (and every evening until 14 August) on Sky Digital Channel 167 (Information TV).

Drive Greener and Save Money was produced in conjunction with our friends at Launch Group and was pulled together in 4 weeks from brief to broadcast!

As mentioned in my last post, I think this sponsored TV model is a very interesting development. At a time when there is a shift away from coventional TV advertising, maybe sponsored broadcast content could be an exciting development. I guess only the viewing figures will tell!