The applications and uses of video are limited only by imagination! Here are just ten ways businesses most commonly utilise video marketing.

1. Video profile

   Put across your company’s personality with video profiles of key people, allowing visitors to your site to get a better understanding of your organisation quicker and help motivate them to get in touch. As an individual you can show people who you really are by using video on your website, blog or on social networking sites like Facebook, Ecademy, MySpace etc.

   Either way, put your message across in a clear, succinct, dynamic and human way.

   See consultant example

2. Video testimonials

   A video testimonial is an immensely powerful way of letting your clients sell your product or service for you! Clients are normally flattered to be asked to contribute a video testimonial and the process can further strengthen your relationship with them. At Web-Epics we were delighted with what Quentin Willson said about us!

   See Quentin Willson example

3. Product demonstration

   What better way to show off and explain a product than on video… it is the next best thing to experiencing it for real! A product demonstration on video can be shot in a studio or on location for pretty much any product large or small, static or moving.

   See Yotel example

4. Service demonstration

   Perhaps you offer a particular high quality service that it is difficult – maybe even impossible – to explain convincingly in text and still images? A video can communicate it all quickly, efficiently and demonstrate what makes your service special.

   See small business example

5. Advertising, promotion and awareness

   Video is highly effective when used to advertise or raise awareness of a company, individual, product, service, concerning issue or worthy cause. Used on relevant web pages and published on the plethora of ‘user generated content’ sites such as YouTube, with the right content you can reach a massive audience very quickly.

   See charity example

6. Training and education

   Using video to communicate educational, developmental or training material in almost any sector or subject is the sensible way for trainers, coaches and teachers to break away from the limitation of having to present their content personally every time. Record it onto video once and distribute to a mass audience – on the web, DVD or both – for viewing many times.

   See Ryanair example

7. Event records

   Recording an event, conference, exhibition, sporting or social occasion can have many uses. For example, if travel precludes some of your key people attending a conference, they can remotely view the proceedings either live or after the event. You may want to video an exhibition to promote attendance at future events, or to record an awards ceremony to give to attendees a memento of the evening.

   See Vodafone example

8. Presentation and exhibition content

   Video has the ability to bring the outside world to the conference room or exhibition stand. Sometimes PowerPoint just isn’t enough! If you are struggling to get your message across, it is very likely that video can provide the solution?

   See BP example

9. Recruitment

   Give prospective employees a clear idea of what makes your organisation tick and what it is like to work for you. This will have the dual benefits of dissuading those who would never be right and encouraging the people with whom there is a natural fit. Convey your company values and objectives clearly and dynamically with video and attract the best candidates.

   Example coming soon.

10. Internal communications

    Get new recruits up to speed and working effectively fast with an induction video without unnecessarily diverting your established employees from their normal tasks. A video or series of videos can communicate what a new employee needs to know in a quick, engaging and memorable manner. Any manner of compliance, HR and health and safety requirements can also be communicated effectively with video.

    Example coming soon.