Web-Epics Video marketing

…is the subject of our new TV production that goes out this Friday evening at 21.00 (and every evening until 14 August) on Sky Digital Channel 167 (Information TV).

Drive Greener and Save Money was produced in conjunction with our friends at Launch Group and was pulled together in 4 weeks from brief to broadcast!

As mentioned in my last post, I think this sponsored TV model is a very interesting development. At a time when there is a shift away from coventional TV advertising, maybe sponsored broadcast content could be an exciting development. I guess only the viewing figures will tell!

While most of our activity is involved with on line video and traditional media (DVDs etc.) We are quite excited at Web-Epics that we have just been commissioned to produce a programme to be broadcast on a Sky channel. More about this in due course, once it is in the public domain and we will be able to write about the client and the project.

However the channel it is to be broadcast on is interesting in itself.

Information TV, as they say on their website;

“We broadcast in-depth public service programming on topics of vital interest to various sectors of the community.

Public bodies use Information TV to broadcast their own video material in the form of sponsored TV programming. Programmes may be one-off broadcasts, or regularly repeated, and can be as short as 5 minutes.  The sponsor of each programme will be clearly credited so that viewers know who has enabled the broadcast.”.

Watch this space for more news.