Simon Woodroofe’s extension of the “Yo” brand into a new concept in hotels provided an ideal application for video. Video is a superb tool for bringing to life most products, but when it is a a brand new concept like Yotel it can be even more effective.

Our Yotel product video was filmed on the day the very first Yotel was completed at Gatwick Airport’s South Terminal. Despite working among decorators and electricians battling against a deadline for the opening - a journalist from the Sunday Times was arriving that evening - we managed to cram our camera, Lighting Cameraman, Camera Assistant and Director plus the odd light or two into a room around 12 feet square with mirrors on two sides and shoot a video! No mean achievement.

In filming every detail of the room we were particulalry impressed with the attention to detail of Yotel’s interior designers, even down to some intersting icons on the lighting controls!

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Editing the programme was equally swift, with the finished video being delivered to Yotel a few days later for a presentation the Chief Executive was making.